South Carolina 500 | 

Britton Briley

Organization
Ghost Brands
Title
Chief Executive Officer
Location
South Carolina

Britton Briley began his professional journey at age 15 at Bruster’s Ice Cream, where he learned that every task, from cleaning floors to serving customers, contributes to the bigger picture. Today, he leads Ghost Brands, a marketing agency that serves as the behind-the-scenes partner for clients nationwide.

Briley also serves as Chief Marketing Officer for the Athens Rock Lobsters and Director of Marketing for the Hub City Spartanburgers. He was selected for the Class of 2024 Jefferson Awards and has earned recognition including Best Chief Marketing Officer in 2024, Greenville’s Best Local Business Leader in 2024, and Most Influential Leaders in 2025.

His business philosophy emphasizes creating value over chasing revenue. “Money will always be the issue in the absence of value,” Briley noted, adding that passion, effort and integrity differentiate successful businesses.

Though he maintains an outgoing professional presence, Briley identifies as an introvert who recharges through solitude. He defines success as achieving both financial freedom and lasting positive impact on others.

Organization

Key Accomplishments

Britton Briley is the founder and owner of Ghost Brands, a Greenville-based creative marketing agency that has grown from a one-man operation in 2018 into a multi-state firm serving 50+ clients across 13 states and 14+ industries. Through eight consecutive years of growth, Britton has built Ghost into a behind-the-scenes creative engine known for elevating businesses across the Southeast through branding, content, digital marketing, and strategic storytelling.

Britton’s impact extends far beyond his agency. He serves as Director of Marketing for multiple professional sports organizations (including the Athens Rock Lobsters and Hub City Spartanburgers) where his campaigns have generated millions of impressions, record fan engagement, and community-driven brand experiences. His creative leadership shaped the widely recognized “Crustacean Nation” and “Don’t Rock Alone” identities for Athens, alongside partnership activations with Peachtree Sports Network, Ingles, Make-A-Wish, Stanfield Air Systems, and more.

As a strategist and creator, Britton has produced hundreds of campaigns, brand identities, websites, and market expansions for clients ranging from local startups to regional enterprises. His work has strengthened economic development across the Upstate, supported real estate launches like Unity Village and ParkStone Ave, and helped dozens of small businesses grow through transparent, results-driven marketing.

Britton is also the author of Entrepreneursh!t, a book that candidly documents the realities of building a business. He has been featured in South Carolina Voyager, Shoutout South Carolina, and recognized as a Faces of the Upstate honoree. Known for his honesty, grit, and dedication to his family and community, Britton continues to mentor young entrepreneurs, share practical insights, and push creative boundaries across the region.

His story reflects a leader who built something from nothing, expanded it with integrity, and consistently uses his talents to elevate the businesses, communities, and people around him.

Board Affiliations

• Chief Marketing Officer — Athens Rock Lobsters (Jan 2024 – Present)
• Director of Marketing & Advertising — Hub City Spartanburgers (Nov 2023 – Present)
• Director of Marketing — Greenville Triumph SC & Greenville Liberty SC (Jul 2022 – Sep 2024)
• Director of Marketing — Greenville Swamp Rabbits (Aug 2021 – Apr 2025)
• Jefferson Award Class of 2024

Awards and Honors & Certifications

In 2025, Britton was named one of only 30 entrepreneurs featured in Faces of the Upstate, 2025 Best Small Business Owner by Post & Courier, and finalist for Chief Executive Officer of the Year in the Best in Business South Carolina Awards. He also received the 2024 Local Business Leader Award, following earlier honors such as the 2023 Best & Brightest Under 35 by Post & Courier, the 2023 Best Local Business Leader by Reader’s Choice, and the 2022 EY Entrepreneur of the Year. Between Britton and Ghost Brands itself has secured over 32 marketing and advertising awards since its inception, further cementing his reputation as a trailblazer in the industry.

Other Honorees

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The South Carolina 500 is the definitive guide to the most influential people driving South Carolina economy. Spanning industries from healthcare and finance to construction, law, and education, this statewide list brings together top leaders recognized for their impact, innovation, and leadership across sectors.

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